Sales Training for Scientists – Introductory Course

HELSINKI 6 & 7 OCT 2014

 

The greatest barrier to company success is successful sales. The need to establish good relationships with customers is paramount. For scientific companies this can be challenging as they seek to be able to explain complex scientific concepts and technology benefits in a commercial world.

 

The “Introduction to Sales course” from Strategic Scientific Consulting, has been developed to help

· Scientists wanting to become active in sales or improve their sales performance.

· Business and sales professionals wanting a deeper understanding of the Life Sciences market.

· Masters and Post-graduate students from any discipline wanting to pursue a sales career.

 

This is an intense, 2 day residential program delivered in English which combines theory and practical sessions to ensure everyone :

· gains an understanding of the market and their company's marketing strategy

· has the confidence and skill to engage in introductory client conversations

· learns basic sales skills to be able to form and progress business relationships

 

The mixture of traditional learning and break-out project work allows the attendees to create a new presentation and to practice delivering that to an International audience.

At the end of the course, attendees will be able to

· confidently describe the business message of their company

· explain the purpose and benefits of their products/services

· hold introductory conversations with prospective clients.

· Go back to their normal work environment and immediately put those new skills into action.

 

Colleagues from one company can work on real projects for their company, other attendees will be provided with realistic scenarios from the Life Sciences industry.

 

Course Location:      Radisson Blu Seaside, Helsinki

When:                          Mon 6th Oct and Tues 7th Oct 2014

Numbers :                  Maximum 18 places available

Cost:                            Early Bird Eur 1900 available until 30th June 2014, Full Price Eur 2300

                                     Course cost includes food but not accommodation at preferred Radisson rates.

                                     Discounts are available for multiple attendees from one company.

 

For further information and to book your place on the course please contact.

Emmi Rautaheimo                                                          or Cait Murray

Project Coordinator                                                             Course Leader

Tel +358 50 352 3129                                                          Tel +44 7968 963612

emmi.rautaheimo(@)managementevents.com               cait.murray(@)strategicscientific.com

 

 

Strategic Scientific are proud to be assisting the final year students at the Strathclyde Institute of Pharmacy and Biomedical Sciences with their Enterprise Project option.

 

Each year final year undergraduates are given the choice between lab based research project and enterprise projects where they create professional level market research reports for University and Scottish based innovations and young companies.

 

SSC have been involved in this process for the past 3 years and are constantly impressed by the quality of the reports provided across Medical Devices, therapeutics, software and other life sciences related market sectors.

 

Strathclyde are to be praised for embracing such appropriate training for their students as they encourage them to develop skills appropriate for the work place across the whole spectrum of science activities including business, marketing and sales.

 

Sheila Ash will be presenting in Helsinki at the BioIT seminar on 18th Sept 2013

https://tapahtumat.tekes.fi/tapahtuma/bioitverkottumistilaisuus1809

Sheila will be talking about how to create sustainable business within the Global Bio-IT market and contributing to a discussion on the best ways to achieve Internationalisation for small businesses in niche markets.

Last night at the Strathclyde 100 group meeting the finalists of the Strathclyde Enterprise Academy 2013 pitched their business ideas...and iGROW was deemed the worthy winner.

This is an excellent program that Cait Murray has been fortunate to be involved in to provide the Markets and Marketing teaching session.
The teams are created at the beginning of the 3 days intensive course and they are required to come up with an idea and a credible business plan brief at the end . The finalists then work further on their concepts, get to pitch to s100 and win the opportunity to develop their ideas further with some expert help.

Well done the team!
 

SSC attended the Engage with Strathclyde event last Friday and gained an excellent overview into how a highly innovative university is promoting and utilising their expertise. Strathclyde not only to provide expert advice through consultancy and KTP opportunities but also to work with other organisations to create new businesses and promote growth in technology-led sectors through TIC and creation of spin-out companies with real potential for global impact.