Market Research – A Personal Perspective We live in a time when businesses are surrounded by data. Dashboards flash, reports pile up, and metrics seem to multiply by the day. But even with all that information at our fingertips, I often find myself asking the same question with clients: What does it all really mean? Because turning numbers and raw data into something useful, something that actually informs decisions, takes more than analysis. It takes understanding, curiosity, and a willingness to look beneath the surface. And a personal touch. That’s why I’ve always believed that the best market research isn’t just about gathering information. It’s about making sense of it, connecting data to context, and insight to strategy. Over the years, I’ve come to see market research as much about people as it is about information. The real value comes from understanding behaviour: how people think, what influences them, and why they make the choices they do. I try to approach every project the way a great scientist might approach an experiment: with curiosity, structure and also the experience to challenge assumptions. Also, the challenge isn’t collecting data; it’s making sense of it. Most organisations already have plenty of numbers. What they need is a way to connect those numbers to meaningful business decisions. That’s where experience really matters. As both a business manager & consultant, I’ve spent years helping organisations bridge that gap, translating findings into insight, and insight into strategy. For me, research should always lead somewhere: to a sharper decision, a better product, or a clearer sense of direction. A key tool of good research is good interviewing. I’m a people-person with a knack for good conversation. If there’s one thing I’ve learned, it’s that great research interviewing starts with good conversation and great questions. The questions that make you stop and think. For example: “What’s changing in your market that no one’s paying attention to yet?” “How do your customers describe value?” “Given a magic wand, what would you change for the better in your market?” As a consultative interviewer for many years, I know that questions like these open the door to discovery. And that’s what keeps me passionate about this work. At Strategic Scientific Consulting, we focus on turning complexity into clarity - not by chasing the latest tool or trend, but by asking the right questions and taking the time to understand the answers. I’m a firm believer that when you truly understand your customers, your competitors and your context, every decision becomes a little smarter and every opportunity, a little clearer. Andrew King SSC Consultant

A Focus on Carbon Footprint Reduction

Helping to Develop the Seaweed Industry

This has been a busy year for SSC. · 8 new clients · 2 start-ups taken from idea to pitching – they are waiting for funding at this time. · 100% success rate on grant funding applications · Doubled the size of the SSC team We have been working with several universities in Scotland, rest of UK and in Finland on a variety of market research and scoping projects across Biotech, Robotics, AI and Education support. We have been involved in 9 projects for start-ups coming from the wider entrepreneurial landscape, ranging from individuals through to established companies considering their own spin-outs. Two of them, PolyMara and ElderThrive are now awaiting funding to be able to move forward to operations and employing staff. This is a record for us, and it feels like a milestone accomplishment! The individuals have come with excellent ideas where they needed help getting business plans for funding and help putting their team together, and it has been wonderful to see the benefits of our wider reach from our expanded team helping to locate skills and resource for them. Helping fully formed companies divest ideas into new business units or spin-outs has been a new area for us, it is a different set of challenges from working with universities towards the same outcome, but no less interesting. We have had the opportunity to work with community development companies seeking ambitious outcomes and focussing on re-population of their areas and creation of quality jobs. Cait has again been involved with EU project grant assessments and we have been grant writing too, helping to plan the strategy of which grant funds to apply for as well contributing to the narrative and the editing. One of the other areas where SSC excels is being able to offer additional resource for activities such as sales , useful when a company is wanting to step into a new territory but can’t yet justify the recruitment of an employee of their own. This year we were able to work with a Finnish company WellO2 as they explored the UK market and Cait was on-hand at the Glasgow Vegan Fest assisting Naked Kimchi as they showcased their produce. Our prizes of strategy sessions for Scottish EDGE winning companies have also helped companies think about how to be efficient and effective with their time. Back in Feb we put up a blog about setting challenges and giving yourself and your company targets that are outside the pure economic zone so we’re thinking it is timely to review our own progress in that area. We have found working with community projects very interesting and therapeutic. The visit to Barra was particularly inspiring seeing how a small population can pull together and plan for the future. The expansion of the SSC team has been a large milestone, the feeling that we have achieved critical mass, assembled a team that covers all aspects of putting a business together for a range of technical areas has been useful but also a confidence boost allowing us to dream bigger for ourselves as well as our clients. Cait has been involved with Scottish EDGE as a panel judge and Ansku has continued with her role mentoring companies with NOME . Keeping active in the entrepreneurial community in Nordic and UK helps to get us out of the office and interacting with new sectors and innovations. And we have also managed to achieve our ambition of being able to take a proper summer break, stopping all business activity for a month and making sure that we all got a chance to relax, recharge and spend time in nature and with friends and family. Looking ahead to 2025 SSC feels a more busy, confident place with a really good team able to help and it feels like we are strongly aligned with our mission and ethos to help business ideas emerge and grow within a collaborative, collegiate, and supportive approach.

20 Years!

Introducing Our Team Members!

Barra Leading the Way for a Sustainable Future.

"....... a deeper understanding of our business."

It’s now February, the darkest shortest days of the year are behind us and hopefully the weather will improve. All that periphery stuff really makes a difference to the wellbeing of a team, even if no-one suffers from SAD the extra effort of getting anywhere, or just keeping awake when all your sensory inputs are telling you to hibernate can take a toll. For businesses this is the time of the year when we often look at goals, set targets, adjust the budget plan and try to inject enthusiasm into the projects and workforce. Looking at the challenges for your company – how many of them that have been set are purely focussed on economic outcomes? How well is your company embracing and challenging itself on the environmental impact or social impact of what you are about? If you are thinking about any grant application in the coming year, you are more than likely to see sections on economic, social and environmental impact, on your plan for Net Zero and your approach to diversity. These areas are important, they are worth consideration rather than a rushed paragraph or two just before hitting submit. For us at SSC, Sustainable Development is a big thing. We truly believe that embracing a better world, with better products and a reduced inequality gap is the best route for businesses everywhere. Profit is important, but it is only part of the package. Having clarity on your status against Net Zero Scope 1, 2 and 3 is going to become increasingly important for the supply chain of all your customers. Why not get ahead on that as well? If any of these areas (Net Zero, Grant applications, Sustainable Development measurables) are important to you or you want to address them in your 2024 challenges then let us know and we can assist with a strategy session. Dr Cait Murray-Green